The gambling industry is growing rapidly, updating and improving both the technological base and methods of the attraction of the audience each year.
According to Sarah Harrison, a representative of the UK gambling commission, one of the key innovations in 2018 is the growth and popularisation of the use of mobile devices.
The Rosloto company has made its own rating of the main innovations in the gambling industry in 2018.
One of the most promising opportunities to attract the targeted audience to online casinos is the launch of your own mobile application.
Since 2017, the number of users who started to play via mobile applications has increased by 37%. According to experts, this number will increase even more, by another 43% over the next few years.
Mobile messengers are the most unusual and promising trends in the online casino industry in 2018. There are many offers but we would like to make specific mention of the following:
The launch of the first chatbots on the largest platforms — Faсebook and Telegram — was announced in 2016. But if Facebook was only preparing for a completely new turn in its development, Telegram has managed to release the second version of the program already.
Telegram casino is an interactive bot, which acts as an intermediary between gamblers and the main platform with game solutions. With the help of the messenger, players send requests and receive instant responses in the form of the results of the lottery or a message about the size of the prize. By using functions of Telegram casino, gamblers can carry out the following actions: make deposits, choose the game and the size of bets, and carry out transactions.
Telegram casino is a convenient way of communication with an ability to use a full-fledged game mechanics. Bot attracts users with the fact that it can be easily controlled, the ability to play both classic roulette and poker and absolutely new slots with unique plot twists.
HTML5 is the latest version of the programming language, which is used for displaying the content of web resources. Introduced only in 2014, this technology has overhauled the popularity of the Flash format almost instantly.
The Rosloto company is not only the latest news in the gambling industry but also services for the creation of exclusive projects. It also offers a unique opportunity to purchase or rent the ready-made software from the world's leading developers or order the implementation of HTML5 games on the basis of your sketches.
The VR technology has begun to be used in computer video games very actively, thus causing a real sensation. Developers of the slots decided to keep up with worldwide trends, and now they use this tool in the gambling industry.
Today, those online casinos which offer games with the VR effect provide the same quality as such famous program as Tera, World of Warcraft or Rift.
Live-games are an unusual example of the use of the VR technology. Gambling with a live dealer is a new trend that came into fashion only last year. In the near future, as developers predict, there will be much more new studios for the broadcast of games in real time.
The bitcoin technology confidently conquers new markets and literally captures all areas of traditional finance. The gambling industry has also stepped in.
The event, which literally turned the world of SEO optimization upside down, took place in 2010. While ranking online resources, Google has begun to take into account the number of likes in the Facebook network. A year later, the trend has reached Yandex — the company began to pay attention to the number of reposts in the Vkontakte network.
During the last few years, Google has been waging an open war against SEO by launching updates for Panda and Penguin Hummingbird.
The fundamentally changed rules of Internet marketing require a special approach to the creation of the content. Today, the main goal of marketers is not the implementation of key requests but the development of a product that gives a large number of social signals.
Social signals are those factors that determine the attitude of users to the content, which was posted on the webpage.
To enhance social signals, SMM and SMO technologies are used. It means the placement of widgets or social action buttons on the website, the creation and development of groups and public sites in social networks, the attraction of new followers, and so on.
An interesting trend in 2018 is the provision of gamblers with an opportunity to control the situation while they are playing. The UK has become an innovator in this field by introducing the Gamstop tool to the gambling community. The technology allows visitors to limit the access to the resources of operators with a British license independently. Users can block the access to gambling areas for a certain period of time: from several hours to thirty days or a couple of months.
Rosloto is a real opportunity to order the best software for online casinos.
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