The Correct Way of Promoting Your Gambling Establishment
It is quite difficult to promote online casinos. It seems that we see advertising for gaming clubs every now and then but it only seems so. We can recognise it from the first letters and scenes. In fact, the competition in this market is really strong. The advertising of casinos on the Internet costs almost half of monthly earnings, which means tens of thousands of dollars.
A pressure is turned up also by the fact that the largest advertising platforms on the Google Network and Facebook refuse to push any gambling projects. Therefore, you need to invent workarounds or choose a veiled advertising.
How to promote an online casino effectively then? Specialists from the Rosloto company know how to make the advertising campaign effective, despite all prohibitions and difficulties. We strongly recommend you to order the development of the promotion of your gaming club from Rosloto.
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A range of measures that are aimed at improving the site's position among search results is called SEO optimisation. This is a key element to success, from which any online website starts its promotion.
The SEO promotion includes:
- addition of search words to the content of all pages of the site;
- the thought-out connection between sections and creation of the website map;
- placement of links to casinos on external resources (experts recommend to place two or four articles per month on websites with a high level of TIC and PR);
- periodic checking of the website for errors and their correction.
The main problem with SEO is that algorithms of search engines are changing constantly. And what was effective only yesterday, today can lead your online business under sanctions. There is only one possible solution – outsourcing.
Promotion with the use of the Google Display Network
The Google Display Network includes all partner websites of Google where you can place an advertisement via the Adwords system. Texts, banners, and even small gif-pictures catch the interest of users and bring them to your casino.
Unfortunately, the rules of this system do not allow operators to place the direct advertisement gaming clubs. There are two workarounds but both are connected with certain risks. It is better to use them along with other ways of an online casino promotion.
How to promote a casino on the Google Display Network:
1. Create several websites with useful information for gamblers, such as the selection of reviews on games or a blog of a gambler. There must be no slot games but there is an opportunity to place a lot of active buttons, images, and links, by clicking on which players will go to the website.
- Risks: too long and confusing. Users may simply not "reach" the casino or the traffic will be very low. However, you will need to spend a large amount of money on the creation of additional websites and on the advertising itself.
2. Customise the redirect. This method also requires a ready-made website without games. When the landing page is ready, set up advertising, and redirect visitors to the casino page automatically.
- Risks: there may be sanctions of search engines.
The Google Display Network is also famous for its high price of one click. We have already mentioned at the beginning of the article that the competition in the gambling niche is very strong, and for this reason, costs for the advertising are getting higher literally every day. Therefore, the second method must be used very carefully.
It is also important to monitor the indicators daily and delete those advertisements that do not bring the expected results.
The situation with Facebook is about the same – here it is impossible to promote a casino directly. But, firstly, there are many other social networks. And secondly, you can promote your project without advertising tools.
Thus, a good result is shown by the pages of the projects themselves. Here you can tell users about your new slot machines, competitions and drawings, in which they can take part, and announce the beginning of promos, sales, etc. We would also like to note that all links from social networks are well indexed and have a big influence on SEO.
For the creation of an exciting content for your resource, find out about the methods of the promotion of gambling establishments in your country and abroad. It is often possible to get good online casino marketing ideas from them.
In the summer of 2018, a questioning of marketers of different levels took place. Its aim was to find out how often they use e-mail marketing in their work. It turned out that 59% of all sales are made with this tool! And this can be said about all spheres of action.
In case you have not started collecting e-mail addresses of clients yet, you should do it in the first place (after SEO, of course). E-mail marketing helps not only to tell users about promos and news.
Here is what else online casino marketing of this kind can bring casino owners:
- increased traffic;
- repeated return of players who have once visited your gaming site;
- awareness of customers on the possibility of winning huge prizes;
- a constant reminder of your casino.
Among the most effective and preferable ways for casino owners to promote their gambling establishments, we can name affiliate networks. The essence of this method lies in the fact that customers place advertising banners on websites with similar subjects.
This method is attractive for several reasons:
- the absence of prohibitions; after getting a refusal from one site, it is possible to immediately place an advertisement on another;
- it is easier to find the audience that you need on websites with similar themes;
- there is a chance to lure a part of gamblers away from another casino.
There are different partner systems where you can advertise gambling profitably. Among them, there are even those that are designed specifically to promote gambling and/or gambling products. But you can also try networks with broader themes.
The launch of ads through affiliate programs usually happens like this: you place several advertisements (banners), allow them to work a few days, and then look at how effective it was. Then, it will be necessary to stop cooperating with websites that brought little traffic and redistribute the budget in favour of affiliate programs with high rates.
The maintenance of loyal customers’ interest plays the same role as the attraction of a new solvent audience. Up-to-date player retention services allow internet casino operators to stimulate the continuous involvement of users in gaming activities.
The following methods are in high demand in the web gambling industry:
- The development of bonus programs. The encouragement of gamers with bonuses and free spins for registering, depositing, participating in promotions, and attracting new customers is a great way to retain a high-income audience.
- Efficient content management. Constant updates of your entertainment catalogue will allow you to ensure a stable influx of user traffic. Advanced technologies and simplification of the gameplay are the most important criteria for choosing online entertainment content.
- The protection of user data and financial assets. The stability and safety of your gambling website are the main guarantees of regular clients’ trust.
- Customer support. Prompt consultations regarding financial questions, software features, website protection, and other issues make the interaction of clients with your gaming portal more comfortable.
- The organisation of mail-out. This is one of the most effective player retention services. Current information about new products, promotions, and special offers for VIP clients will provoke the increased interest of the audience to your online casino.
It is essential to know what clients think about your gaming club as a whole. Thus, you can take an opinion poll directly on the website. For sure, other tools also exist.
The following questions must be answered:
- Are gamblers happy with the work of the site?
- Will they come back again?
- Would they recommend your gaming site to their friends or not?
- Have they got a positive impression about the deposit and withdrawal of funds?
- What should be improved on the website?
- What works poorly?
This is the base, and then you can discuss each topic in more detail and gradually make those gamblers who visit your resource feel as comfortable and enjoyable as possible. For sure, you yourself can recall several websites, on which you spent a lot of time without noticing it at all.
For being able to truly win the hearts of gamblers, not with unique slots (although it is a good move), and make users more loyal to the brand, it is necessary to constantly heighten their interest in your gambling platform.
Launch promos, discounts, drawings, and give bonuses to the most active gamblers. The loyalty program always works well. For example, for depositing one thousand dollars, provide users with additional 3%. Who will refuse such a pleasant surprise?
It is impossible to promote online casinos without the web analytics. It is a tool that shows how efficiently you spend your marketing budget, how many visitors you get and how users prefer to open your gambling establishment in the browser.
To begin with, you need to become familiar with such services as Yandex.Metrica and Google Analytics. First of all, you should add a special code to the website that tracks users’ behaviour – where they click, how much time it takes for them to look through each part of the page, where they come from to your website, and much more.
Each analyst has his own set of indicators, on the basis of which he makes a conclusion about the work of the website as a whole. Therefore, we will not focus on this.
This question can be answered in two ways:
- About time. Each method requires plenty of time. The result of the online casino advertising with the help of a banner can be reached in an hour after its launch. From the e-mail marketing – in a day. And the effectiveness of the SEO promotion can be analysed not less than in three or four months.
- About money. The promotion of any project requires a big investment. And in the case of the promotion of online casinos, investments will be huge. It is about the half of earnings that you are planning to receive in the future. This is the amount of money that was named by experienced entrepreneurs.
Advertising is a very interesting field. You may wonder how flexible it is and how it allows you to reach those people who are interested in your services.
If you want to attract the audience that will bring you a lot of profit, please contact specialists from Rosloto. We deal with the complex promotion of different projects and know how to bypass the ban on the advertising. Moreover, we offer you to purchase a ready-made gambling business or order the development of an individual project from scratch.
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